The Pros and Cons of a Family Business


Keith Burwell with Precision 1 Apparel will join Aaron and Terry to discuss the ins and outs, the ups and downs of going into business with family. Common in the decorating industry, the family business can be a blessing and a curse. Keith will share his story of his family’s journey into garment decorating. Plus Cheryl Kuchek with The Sublimation Summit will drop by for a quick chat about her virtual event coming up.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Impressions ExpoOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!


  • Our good friend Katie Ditallo is leaving the NBM Show after 11 years. In fact, today is her last day. So Katie, thanks for all the great info you’ve shared with the regulators here on 2 Regular Guys. We’ll miss you and wish you the greatest success out there beyond the decorators’ world! Cheers, Katie!

  • ColDesi Adds to Family of Brands – Tampa, Florida-based ColDesi Inc., a reseller of customization equipment, announces the addition of to the company’s family of brands.

    Dad Joke: What did the instructor at the school for Kamikaze pilots say to his students?

     Watch closely. I’m only going to do this once.

Family Business

Terry: We’d like to welcome in Keith Burwell with Precision One Apparel. Precision One started in 2006 with Keith and his father and sister, in a small town in Northern California. The business started in the garage for printing and out of Keith’s sign shop for sales. They now have 6000 sq ft. Keith says they went through what he calls 3 phases. Dad has retired and Keith’s sister left the company. Over the last couple of years Keith has upgraded all the equipment, expanded, and like so many of us, has been battling through COVID.

Aaron: Keith, let’s start here. Talk about the evolution of being in business together with your family from how it started to where you are now.

Terry: Did you all talk about the pitfalls of working with family? And what are the pitfalls that you see?

Aaron: If there are pitfalls, there must be benefits. What are the benefits you see of working with your family?

Terry: How as a family business were decisions made? Did everyone have a vote? Was one person in charge and the final decision maker?

Terry: It’s common in this industry for it to be a family affair. Go down the checklist our listeners should follow when considering this.

Aaron: Let’s shift quickly here because we got to meet you and hang out at ThreadX this year. You participate in a lot of industry groups and education, so tell us about what that does for your business. 

Aaron: Keith, tell us how our listeners can reach out to you.

Facebook Live Video

Other Events

Trade Shows

Please support our sponsors!

Our Success Group – Business Training, Consulting, and Support – Use the code 2rg to save on Monthly or Annual Membership plans.

This show is for the listeners, so please ask us questions or give us some topics you would like us to discuss. Contact us via our Facebook Page if you have any events or upcoming items related to our industry that you would like us to bring up on the show. Also, make sure to interact/follow us on Instagram and YouTube.