Trade Show Strategy That Works: Before, During, and After the Show

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Trade shows can be one of the most powerful growth tools in your business or an exhausting expense with little return. The difference is having a clear plan before, during, and after the show. This week on 2 Regular Guys, we welcome back Angie Meese, sales consultant for UxPrint and the creative force behind That Shirt Shack. Angie shares practical strategies for preparing before the doors open, staying intentional on a busy show floor, and following up in ways that turn conversations into real, long-term relationships.

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Dad Joke

Terry: Did you know I had a job interview at UPS?

I apologized for being late because I went to the wrong address, and they made me a regional manager.

Trade Show Strategy That Works

Terry: Welcome back. Before we dive into trade show strategies, remind our listeners about you and your story in the industry.

Aaron: When you are evaluating a trade show, what are the key signs that tell you this one is worth your time and investment?

Terry: What does strong pre-show preparation actually look like, and what are most people skipping that hurts them before the show even starts?

Aaron: You have worked shows from multiple sides of the industry. How does your approach change when you are selling versus when you are building long-term relationships?

Terry: What are the must-have tools, materials, or systems you bring with you to every show that make your life easier afterward?

Aaron: How do you use social media before and after a trade show to extend the life of the event beyond the show floor?

Terry: Looking back, what is one lesson from an early trade show experience that still shapes how you approach events today?

Aaron: What does effective post-show follow-up look like after an event?

Terry: Anything we missed today that could help people at an upcoming show?

The Secret Sauce

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