Podcast: Play in new window | Download (Duration: 1:14:28 — 64.9MB) Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | TuneIn | RSS | More
Our co-host, Terry Combs is not just a pretty face, he is an industry expert and creator of the 52/15 Training concept. Discover how dedicating just 15 minutes per week to training and education can revolutionize your business. Terry shares invaluable insights into the origins of the 52/15 Training method and its transformative impact on production floor management. Delve into the practical strategies for implementing this concept, including overcoming common obstacles and identifying valuable training resources. Don’t miss this opportunity to unlock the secrets of sustainable growth and empowerment in your decoration business. Plus, stay tuned for a special segment of Secret Sauce with Erich Campbell, exclusively on 2 Regular Guys!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.
News
If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad Joke
Aaron: I’ve heard there’s a new miracle pill to cure procrastination
I’d probably try it tomorrow
Training for Success
Aaron: Terry, we talk about you being a sales guy, and a seminar guy, but not everyone knows in reality you spent years as a production floor manager. That’s where you came up with your concept for 52/15 Training. Let’s start with an explanation of what that means.
The 52/15 Concept
- I’m going to shift 180 degrees and start with what it isn’t.
- In most garment decorating shops what does training consist of?
- Watch what he does
- Help her load shirts and observe
- Watch these YouTube videos
- There needs to be some level of onboarding training on your overall operation, your company culture, expectations, etc., before you dig into specifics.
- 52/15 is the ongoing training for all you employees
- Setting aside 15 minutes every week for training and education
- Bite size slices of information about what you do every day, that are easy to share and easy to consume
- People want to work for a company, and employer, who shares and teaches and helps them to be better at what they do.
Aaron: It feels like a no brainer. Why do so few people do something like this?
- The first one is always, I don’t have the time. We’re too busy. We’re already behind as it is! That’s why I hired you!
- I want to dig down on the real reasons in a minute
Aaron: Is this where Crisis Management vs Training Based Business comes into play?
- A lot of uphill struggle in a business comes not from too much business but from lack of training or expertise of your staff
- Most of the garment decorating shops I’ve been in struggled with just getting product from point A to point B
- Problem solving is just opening your eyes and opening your mind
Aaron: What are some those real reasons so few people do this type of training?
- I don’t want to give up my secrets.
- Translation: I don’t have confidence in myself or my business so I’m afraid my employees will know I’m faking it and start their own business.
- My employees don’t care and don’t want to learn. They just want a paycheck.
- I don’t think I could come up with 52 things to share over a whole year
- Most commonly, if employers are honest, the answer is “I don’t know where to start.”
Aaron: So, where do you start?
- Training is always early in the week, Monday or Tuesday, and never ever on Friday
- This training is for everyone. Having an understanding of what your company does, even if that component isn’t a part of your job will make the company as a whole better – Atlas story
- Begin with a list of the steps in your process… and then break it down… and then break it down some more
- Note on the list which things you personally feel proficient in sharing, then anyone else in house who might be proficient with items on your list. That’s a great starting point. Once you start, the ideas flow.
- This is an education plan that focuses on a singular subject, a singular component in the larger process
- Print out a one page worksheet that your employees need to fill in the blanks
- Provide a ring bound notebook with tabs for the different areas you’ll be covering
- After a year or so, you can repeat, add to, update, and present new subjects and information
- This will also help catch up new employees
Aaron: What are some resources for this training content?
- As the owner or manager, the first resource is you. What have you learned that you can share?
- Online videos that you feel are the correct information from a reliable source
- Your vendors would be happy to come in to do separate presentations on each of their products… and will probably bring donuts
- Trade show seminars. None of us mind if you’re taking notes. In fact, we love to see you taking notes!
- Anyone doing a trade show seminar is already freely sharing their knowledge. Share it forward!
- Secret Sauce!! We’re building this information for you every week!
Aaron: I know you’ve been waiting for this part. Give us some examples of training subjects
- When I talk about this in seminars, my example is an entire 10-15 minute presentation on squeegees
- In screen printing I’ve have my emulsion vendor come in and talk about all the different types of emulsion and then we discuss why we chose the one we use in my shop
- If I were doing DTG printing I might do a section the options of pretreat solutions – what’s the difference? I’d do another pretreat session on care and handling of pretreated garments, and so on
- I could do two or three training sessions just on heat presses!
The Secret Sauce
We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.
OTHER EVENTS
Achieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.
September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific
- Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
- Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book - Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
- Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group
TRADE SHOWS
- Graphics Pro Expo Long Beach, CA – June 13-15, 2024
- How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT
- Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
- How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET
- Printing United Expo Las Vegas, NV – September 10-12, 2024
- Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
- AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
- Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
- How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT
- Impressions Expo Ft. Worth, TX – October 24-26, 2024
- Graphics Pro Expo Charlotte, NC – November 7-9, 2024
- Impressions Expo Long Beach, CA – January 23-25, 2025
- DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025
- DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
- DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
- DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change
