Unique Marketing Approaches


Please find some links and notes from the 2 Regular Guys Podcast. We interviewed Justin Lawrence from Oklahoma Shirt Company. They have some unique marketing approaches, and always good to hear from active decorators in the marketplace. Justin and his company are also involved in some unique fundraising program supporting good causes, so we will get the scoop on that as well. Learn from someone who has built their business from the ground up with lots of passion and culture.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans – Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News Items

Imprinted Sportswear Shows (ISS) has published next year’s show locations and dates. 2018 will be their 40th year
-Long Beach January 19-21
-Atlantic City March 15-17
-Houston (instead of Nashville) May 3-5
-Orlando September 6-8
-Back to Texas at Ft Worth September 27-29

Great Dane Graphics has included art training free with their monthly clip art service.

Unique Marketing Approaches

Tell us a little bit about your company.

Oklahoma Shirt Company

  • Custom Screen Printing
  • Embroidery
  • DTG
  • Vinyl
  • Graphic Design
  • Retail / SOTM
  • Order Fullfillment

“I think making the world a better place starts at home, and as a husband and a dad, my number one priority is my family,” “When I’m not loving my kids, I’m spending my time with my second family, the family we’ve built at Oklahoma Shirt Company, united in our love of this great state and building lasting relationships with our fellow Oklahomans and standing alongside other local businesses. We take so much pride in our community, which has given us so much, and we love giving back as much as we can to the people of Oklahoma.”

Our company began humbly enough as a way for me to support my family while I was in medical school.

“In four short years, we have grown from a small operation slinging shirts out of my garage into an organization that has a tight-knit team of 25 employees, occupies a city block in downtown Oklahoma City and generates almost 6 million dollars per year in sales,” he said.

Tyler Dummit, President of WorkHorse Products introduced us at the ISS Show in Ft Worth last week. How did you and your crew happen to be working the WorkHorse booth?

– Show Shop
– SGIA New Orleans

We like to share with our listeners how each of us got started in the industry. How about you?

Organic Chemistry / Youtube

What would you say are your primary markets for your products?

Custom vs SOTM vs Retail

Our company’s Shirt of the Month club now counts more than 13,500 members across the country, and the creative significance of that feat continues to astound us.

“We hear story after story of our subscribers running into each other and chatting as if they were friends for years, and it is something as simple as an Oklahoma-themed T-shirt that unites us,” he said. “My favorite thing of all is that it is all local Okies that make it all happen.”

I see fundraiser t-shirts on your website. Talk to us about that.

Justin Lawrence is the Owner of Oklahoma Shirt Company, based out of Oklahoma City. As an entrepreneur with a drive to innovate and excite, Justin has had many business ventures that have shaped his career as a husband, dad, and leader in his organization and community. From medical school to playing music to flying airplanes, it’s varying life experiences that adds to the interesting flavor that Justin brings with his unique leadership style. Work Hard, Play Harder.


@JustinTLawrence – Instagram

2 Regular Guys Chat Room

Erich CampbellThe value add is everything. Educating is so important. It’s why DecoNetwrok is generating so much content. Hence the eBook drive we’ve been doing to have a new one every month. 🙂 My free e-book on understanding the what, why, and how of pricing embroidery is  finally available today! 😉 Understanding Embroidery Pricing 

2 Regular Guys: Hey Erich! Yes, good stuff. Love all the stuff you are doing. Trying to share as much as we can.

Erich CampbellQuality and gear are hard to deny; I always love getting good tools and making things happen. 🙂 Compelling, interesting people who can communicate, particularly those with good stories are naturals. You can tell there’s a human touch and care behind his brand. 

Erich CampbellHaving all spaces, particularly customer-facing spaces presentable is so key. ‘The Tour’ is an amazing customer clincher.

Erich CampbellSuper similar story with my start in digitizing. 😉 hehe – Jump in both feet first on your own. 😉 I was just pre you-tube. YouTube is a mixed bag, but he grabbed some good sources. 🙂

Erich CampbellSubscriptions are awesome; you just have to increase focus on customer retention. 😉

Other Events

  • SGIA Seminars – Getting Smart with Some Simple Marketing Strategies and Demystifying Wide Format Sublimation and Cut and Sew Production – October 12
  • Complete Screen Printing Business Course –Workhorse Products – Nov 4-5
  • Complete Screen Printing Business Course – Atlas Screen in Chicago – Nov 11-12

Trade Shows

  • SGIA (Specialty Graphic Imaging Association) – Oct 10 – 12
  • NBM Charlotte – Oct 26 – 28
  • ThreadX powered by SGIA – Palm Springs, CA – Feb 25-27, 2018

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Aaron’s New Company

Sublimation just got easier with the launch of sublisource.com, the new US distributor for Best Sublimation. Our mission is to help our partners grow with a different way of doing business compared to all the “Me too” distributors in the United States. We will do this by:
  • Offering products as a single item instead of forcing cases on you.
  • Changing shipping standards.
  • Offering unique products from limited manufacturing partners

This show is brought to you for a full hour by:

Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community

Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com

This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter, Instagram or Google +. You can also find information over at our YouTube Page.