Using Sublimation in the Arts & Crafts Market

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News

• 350th show last week! A lot of new podcasts popping up this year. I guess people have time on their hands. But 2 Regular Guys will always be the original and most listened to garment and product decorating podcast in the world. And after 350 shows, Terry, I guess we can add “the most consistent” in the industry too!

• DAX Minnesota Update…As you are all getting used to at this point, situations are constantly evolving. Here in Minnesota, the stay at home order has been extended until May 18th. We had originally rescheduled DAX Minnesota for May 22-23. We are trying to get in touch with Treasure Island folks but have not had any luck as they are also shut down. So at this time, we are not able to officially offer any indication as to cancellation or rescheduling the show. The only statement we can make is that it is extremely unlikely that the DAX Minnesota show will occur on May 22-23. Once we know more we will let you know the next steps.

• NBM Indy is canceled! The official announcement this afternoon.

• NBM is hosting the Breakaway Session topic Let’s Get Back to Business session on May 20th starting with a panel discussion. One hour Breakaway sessions by each sponsor, and available for 30 days after that. Katie says the response has been huge. https://thenbmshow.com/lets-get-back-business

• Impressions Expo Baton Rouge scheduled for June 18-20 has been officially canceled for 2020.

• If you’re a speaker at upcoming Impressions Expos you’ve probably already been notified some of the scheduled days and times of your seminars have been resorted, so double-check you have the right time slot.

Using Sublimation in the Arts & Crafts Market

Tonya Tremitiere is COO and has spent her career with the parent company, Esprix Technologies, heading up sales and global marketing for a suite of digital imaging products and overseeing the Technical Applications Laboratory.  Much of her career has been focused in the sublimation field which, through patent pending products such as the markers, stamp pads, and toners, enabled the company to spin off the division and form Artesprix, LLC.

Ashley Nace is the Sales Manager of Artesprix (pronounced: ahrt – eh – spree) since Fall 2018.

Artesprix Iron-on-Ink is a complete line of sublimation products that allow artists and crafters to permanently personalize polyester-coated substrates with their own designs. With dozens of different sublimation marker colors to choose from, along with stamp pads, accessories, and blanks, you’ll never run out of ideas for custom creative projects to make personalized products that last a lifetime.

Terry: Let’s start by hearing about your background, in the industry or outside. Tonya, you go first.

Aaron: Tonya, talk to us about Artesprix.

Terry: Ashley, what would you say is the company’s place in the marketplace.

Aaron: Tonya, in a recent magazine article you talked about Steve Jobs concept of “deletion.” Tell us about that and how you applied it at Artesprix.

Aaron: Ashley, talk about the marker product that you sell, and the acceptance in the marketplace.

Terry: Tonya, there’s now a stamp pad product as well.

Terry:: One of the things with sublimation is the transfer which is reversed, how do you help people manage this?

Terry: I’d like to hear about the future for sublimation decoration from both of you. Ashley, let’s start with you.

Aaron: Where can our listeners find Artesprix, and each of you? Tonya, you start.