Wearables Magazine Update with ASI

January 29th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron are pleased to have both Nicole Rollender and Theresa Hegel from ASI. We’ll be discussing the all new Wearables Magazine. Lots of changes and exciting plans for 2016.

Sponsored by: Equipment Zone

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Other Items:
  • Just back from ISS Long Beach
  • Epson F2000 Garment Creator now has “knockout black” option.
  • Shout out to Don Sylvester who emailed saying he loves the show.

The all new Wearables Magazine

Nicole Rollender is editor of Wearables magazine and executive director of professional development for the Advertising Specialty Institute, the largest media, and marketing organization serving the advertising specialty industry. She started and oversees ASI’s industry certification program; since its inception in 2010, 35,000 professionals have enrolled in the live and online training, and 1,500 have been certified. She plans more than 60 live educational sessions a year at company trade shows; in addition, she manages ASI’s digital campus, in which more than 350 courses are housed.

Theresa Hegel is senior editor of Wearables magazine. Her feature stories and multimedia packages for ASI publications have won multiple industry accolades, including two prestigious Jesse H. Neal awards, considered the “Pulitzer Prize of business journalism.” Prior to joining ASI in 2014, Theresa worked for more than a decade as a reporter and copy editor at daily newspapers.

Terry: I wanted to mention right up front that Kelley Waltz and her husband at Sparkly Tees were waiting outside my ISS Sunday seminar last weekend. They were the project shop when I participated in the Wearables Shop Shakeup about this time last year. They were still very excited about what they learned and about what they implemented from the discussions.

Terry: We talked about this briefly on a program last month, but remind our listeners what has transpired over a Wearables.

(I think some of the main points about the new magazine is our expanded embroidery coverage. Wearables now target screen printers, embroiderers, and promotional products distributors who sell apparel, making it a really comprehensive publication for the decorated-apparel world.)

Aaron: Of the two of us, I’m the online and social media guy. Tell us about your focus there.

(We have a huge focus on online and social media tie-ins, and include lots of call-outs to videos, online quizzes, webinars, and other online elements right in the magazine.)

(I definitely would like to focus on the online engagement elements.)

Terry: What else should we expect that’s new for the magazine?

(We’ve added a regular “Numbers Crunch” page to share our original industry research (Starting in March, we’ll slowly be rolling out research we did into decoration techniques, including average order sizes and revenue for each method.)

Aaron: Tell us a little more about what our listeners will find in the magazine.

(We can discuss some of our upcoming projects like the screen printing/embroidery versions of “Can This Shop Be Saved?”, our monthly Tech sections, software and machine guides, etc.)

Background questions: Is “Can this Shop be Saved” the same as “Shop Shakeup”?

Aaron: Before we let you go, tell our listeners where to find you and find Wearables Magazine.


Other News/Events

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com

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