August 8th, 2014 Show Notes – What the Customer Sees Marketing Discussion

August 8th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast.  This week Terry and Aaron have a Google Hangout to talk about What the Customer Sees and dig into the marketing side of our industry. Many of our customers never see our real production facilities, so all they know of us is our product and our presentation. We covered subjects ranging from boxes to business cards, from price sheets to promotional products. It was a lively and very informative conversation to help you promote your own business.

Sponsored by: Equipment Zone (Use Coupon code GUYS)

What the Customer SeesWhat the Customer Sees
Lots of our customers never actually see our production facility. All they see from us is often our production and our promotion. Let’s talk about what the customer sees…

Business Cards
Your business card says who you are, and beyond your vital information. A crisp, professional look will give the customer the impression that you will also be professional.

Email Address
It’s always a bit amazing to see a professional business card, with a website listed, but the email address is something like

Price Sheet
Positive approach…

Promoting Your Business with Promotional Products
Aaron – thoughts here?? Giveaways that keep giving??

The Package
By package, we’re referring to what your customer sees when they come on the appointed day to pick up their printed shirts (or receive them through UPS). This is an opportunity for you to leave a lasting impression on that customer.
Printer fold…
These shirts look awesome!

Here’s a little secret about printed boxes…
T-shirt or hat in the box
for a $ or two 100s, 1,000s of views!

Hangtag & Stickers

Your Logo on the Sleeve

Check out the Video version of the show:

Upcoming Trade Shows

  1. St. Louis NGN Show – August 8th – 9th
  2. Embroidery Mart Nashville – August 15th – 16th
  3. Sourcing at MAGIC – August 17th – 20th

Other News/Events

  1. Complete Screen Printing Business Course – Atlas Screen Supply in Chicago – September 13-14, 2014
  2. Complete Screen Printing Business Course – Workhorse Products in Phoenix – October 4-5, 2014

Terry’s Book – Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,695. Equipment Zone also carries a full line of DTG inks and supplies. Go to

This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also make sure to interact/follow us on Twitter or Google +. You can also find information over at our You Tube Page.