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This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack in Ohio—a business owner who has built a thriving B2B apparel decorating business through smart strategies, intentional networking, and a focus on client success. Angie shares practical insights into identifying your ideal customer, setting up “yes” conversations, and avoiding common pitfalls in business-to-business sales. Whether you’re just starting out or looking to grow your B2B client base, this episode is packed with real-world advice you can apply immediately. Tune in live, bring your questions, and get ready to rethink your sales approach!
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News
If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad Joke
Terry: What do you call a detective who solves all his cases by accident?
Sheer Luck Holmes
B2B Sales Strategies
Aaron: Let’s welcome in Angie Meese with That Shirt Shack. Angie, we don’t do the formal bios anymore. We like our guests to tell us a little about yourself and how you found your way to our industry.
Terry: Diving right into our discussion of B2B sales strategies, What types of businesses have been the best partners for you—and how did you find them?
Aaron: How do you set up “yes” conversations with new clients, and what does that look like in your process?
Terry: What marketing tools or platforms have worked best for reaching and engaging business clients? Do you use samples, social media, or content to showcase what you offer B2B customers?
Aaron: What would you say is the biggest mistake B2B decorators make?
Terry: Lots of changes in the industry over the past few years. Look into your crystal ball and tell us what you see in the future.
Aaron: Let’s wrap up with a golden nugget of advice you can share with your fellow decorators here today. If you could leave us with the most important bit of information you have, what would that be?
Terry: Angie, how can our listeners reach out to you?
The Secret Sauce
We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS
- Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
- Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
- Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems Learn from Erich Campbell about digitizing for patches.
Trade Shows
- Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota
- DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025
- Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM
- How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM
- DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025
- Graphics Pro Expo Indianapolis, IN – June 19-21, 2025
- Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM
- DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
- Graphics Pro Expo Long Beach, CA – August 21-23, 2025
- Graphics Pro Meadowlands, NJ – September 12-13, 2025
- Impressions Expo Dallas, TX – October 2-4, 2025
- Printing United Orlando, FL – October 22-24, 2025
- Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change
