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Marketing is an ever-changing target for decorators. We found three rock stars who have their fingers on the pulse. Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey of Tshirts for Hope Screenprinting will be joining in for our quarterly Women in Garment Decorating show. The topic will be the marketing of your business and of yourself plus a whole lot more. Listen in to hear how these successful women from our industry promote their own businesses and build their brands through the latest tools available to them.
Brought to you by: Our Success Group
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!
News
- Printing United Alliance and MADE Lab partner to bring latest in education to the decorated apparel community. PRINTING United Alliance has announced a collaborative partnership with MADE (Modern Apparel Decoration and Education) Lab. This partnership will highlight year-round support and on-site education at each organization’s respective industry conferences and events.
- US Supreme Court Announces Decision for On-Premises Signage – The Supreme Court of the United States (SCOTUS) announces it has come to a decision regarding the signage-focused case, City of Austin, Texas v. Reagan National Advertising of Texas Inc. The court’s report has ruled that the traditional regulatory distinction between on-premises signs and off-premises signs (billboards) is content-neutral and constitutional.
Dad Joke: You’ve heard of Murphy’s Law right? But have you heard about Coles Law?
It’s a bunch of thinly sliced cabbage with a mayonnaise-based dressing.
Talking Marketing
Terry: Thanks for coming on the show today. Tell our listeners about yourself and your business. Marj, Deanna, Amber
Erich: We want to talk marketing today. Let’s start by discussing how you market your business. Has it changed in the age of Covid?
Terry: In our new world of business, we all need to tell our story. How do you market yourself personally?
Erich: You all have very strong voices and do a wonderful job sharing the story of your business. How have you developed that voice?
Terry: How about some brass tacks information for the #Regulators? When it comes to marketing, and the time spent on social media, live videos and all the amazing sharing you all do, how do you determine the return on investment? Marj, Deanna, Amber
Erich: Tell us a little more about what is going on in your world right now. Share with the #Regulators one new and good thing.
Terry: Where can our audience find you if they’d like to follow up or hear more about what you offer?
Facebook Live Video
#5Things
Be Part of #5Things
If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/
Other Events
- The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club.
- Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting May 21-22, 2022.
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.
- Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.
- Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com
- Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
- Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
- Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle
Trade Shows
- Everything Embroidery Market Chattanooga, TN – April 28-30, 2022
- Friday, April 29th – 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
Friday, April 29th – Business Owner Mindset – Believe is possible, overcome fear and take action. – Kylene and Aaron Montgomery
Friday, April 29th – What is Work-Life Balance? Myth, dream or Possibility? – Kylene Montgomery
Saturday, April 30th – Being Customer-Centric is the Only Way to REAL Profits – Aaron Montgomery
Saturday, April 30th – Keys to Successful Business Planning – Aaron Montgomery
- Friday, April 29th – 3 Pricing Strategies to Avoid (And what to do instead…) – Aaron Montgomery
- Graphics Pro Expo Indianapolis, IN – June 2-4, 2022
- SkillsUSA National Leadership and Skills Conference Atlanta, GA – June 20-24, 2022
- Applique Getaway Dallas, TX – July 15-17, 2022
- Graphics Pro Expo Meadowlands, NJ – July 21-22, 2022
- Graphics Pro Expo Long Beach, CA – August 4-6, 2002
- Graphics Pro Expo Charlotte, NC – September 16-17, 2022
- START HERE Academy – September 15, 4-8 p.m., in Room 219 at the Charlotte Convention Center
- Sublimation Summit Peachtree City, GA – September 22-24, 2022
- Impressions Expo Ft Worth, TX – September 30 – October 2, 2022
- Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change
Please support our sponsors!
Our Success Group – Business Training, Consulting and Support – Use the code 2rg to save 10% on Club OSG, Success Tracker or the Monthly or Annual Membership plans.
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.
